Perhaps the most famous photo of Ms. Peretti was not one from a modeling assignment but the 1975 morning-after shot by the celebrity photographer Helmut Newton, with whom she was romantically involved at the time. She stands on an apartment terrace, a cigarette dangling from her mouth, wearing a variation of the Playboy Bunny uniform — strapless, with long black gloves and a black mask.
If her night life affected her business productivity, it didn’t show. She branched out in terms of merchandise. There was a gold mesh bra, a line of ballpoint pens, silverware, ashtrays, even a sterling silver