Chanel’s Last Virtual Fashion Show? | The Week Ahead, BoF Professional

VIRTUAL REALITY CHECK

  • Chanel will hold a virtual cruise show on May 4, staged in the south of France

  • Dior is planning a show in Greece in June, but has not yet said whether it will feature a live audience.

  • Fashion weeks in New York and Europe are likely to include plenty of physical events in September, after three mostly virtual seasons

Chanel’s cruise show in June 2020 encapsulated everything that was strange and a bit unsettling about the new pandemic reality, at least within the rarified world of luxury fashion. The presentation was the first by a large brand

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