Verizon Media already knows a lot about what its users read and watch. An expanded partnership with Catalina will make it possible for them to tell advertisers what its users have bought, too.
On Tuesday, June 29, Verizon Media and Catalina announced they were making their identity graphs interoperable. In plain English, that means the identities Verizon Media tracks using its post-cookie solution, ConnectID, and the IDs that Catalina has of shoppers can now be combined into a single, anonymized picture.
The key details
- Verizon Media and Catalina announced a data partnership in April that enabled advertisers to use shopping