After almost a decade in business, skin care brand BeautyBio expanded into hair care last year. But rather than formulating an entirely new product, the brand launched a version of its at-home facial microneedling tool designed specifically for the scalp.
BeautyBio promised its new tool, which could be purchased with or without a complementary scalp serum, would stimulate hair growth while also treating other concerns like dryness and itchiness. As a marketing tool, the premise worked: within 90 days, the brand sold through six months worth of product. Even though it only launched in October, the scalp care offering already
