Tuesday, April 20, 2021

Tag: Analysis

Is Scalp Care the New Skin Care? | BoF Professional, The Business of Beauty, News & Analysis

After almost a decade in business, skin care brand BeautyBio expanded into hair care last year. But rather than formulating an entirely new product, the brand launched a version of its at-home facial microneedling tool designed specifically for the scalp.

BeautyBio promised its new tool, which could be purchased with or without a complementary scalp serum, would stimulate hair growth while also treating other concerns like dryness and itchiness. As a marketing tool, the premise worked: within 90 days, the brand sold through six months worth of product. Even though it only launched in October, the scalp care offering already

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Why Fashion Needs a Detox | News & Analysis

This article appeared first in The Sustainability Gap, an in-depth analysis of BoF’s new report, The BoF Sustainability Index, which tracks fashion’s progress towards urgent environmental and social transformation. To learn more and download a copy of the report, click here.

Key Insights

  • The inaugural BoF Sustainability Index tracks fashion’s progress towards ambitious sustainability targets for the coming decade. It examines public disclosures to rigorously benchmark performance and enable like-for-like comparisons at 15 of fashion’s largest companies.

  • While fashion companies are speaking about sustainability more than ever before, BoF’s comprehensive analysis found actions are lagging public commitments,

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