Friday, January 21, 2022

Tag: Analysis

Meet the Next Generation of Fashion Week Influencers | BoF Professional, News & Analysis

Christina Najjar, better known to her 1.3 million TikTok followers by the moniker Tinx, grew a following on the platform with her videos on her love life, her affinity for edibles and as she calls it, “rich mom” culture. It’s not internet fodder that might traditionally appeal to labels in search of influencer partners for New York Fashion Week. But this season, Najjar’s candid and comedic online presence has landed her an invite to presentations and shows including Cinq à Sept, Ulla Johnson and Brandon Maxwell.

“It’s always fun when it’s someone’s first time, so we’re really leaning into that,

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Can Shein Clean Up Its Image? | BoF Professional, News & Analysis

The Chinese fast fashion company Shein has grown into an e-commerce behemoth said to be worth as much as $15 billion with an annual revenue of at least $5 billion, all without doing much to craft a public image.

But on Sunday, Shein debuted its most high-profile marketing effort yet: a reality TV show. The Shein X 100K Challenge is a four-episode competition that follows 30 designers as they compete for $100,000 and the opportunity to fly to Los Angeles to stage a fashion show. Shein announced a roster of fashion’s emissaries to serve as judges, including celebrity stylist Law

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Can Stella McCartney Clean Up Fashion? | BoF Professional, News & Analysis

“We are literally getting away with murder,” Stella McCartney said through her computer screen. A week earlier, she’d delivered this message to a group of the world’s most powerful leaders at the G7 summit in Cornwall, England.

The designer’s pitch was simple: government regulators and policy-makers need to stop giving fashion a pass. Instead, they should treat it like the automotive sector or any other big, heavily polluting industry, with tougher oversight and stronger incentives to reduce environmental impact.

“There needs to be policies set in place to police our industry,” McCartney said. “Certainly the industry has fallen short …

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Netflix and Shonda Rhimes Test Fashion Opportunity With Bridgerton Collabs | News & Analysis

When Shonda Rhimes’ steamy period drama Bridgerton aired on streaming service Netflix late last year, it had an instant impact on fashion trends.

But Netflix and Shondaland, the TV production company behind the hit show, have plans for a much more direct relationship with the industry. The duo’s blockbuster production pact, signed in 2017 and expanded earlier this year, included plans to explore branding and merchandise deals. What that strategy looks like is beginning to emerge.

This week, Shondaland and Netflix announced they were teaming up with luxury footwear label Malone Souliers on a Bridgerton-inspired collection of shoes and accessories

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How Sustainability Is Changing Fashion PR | BoF Professional, News & Analysis

Carbon calorie counts, dresses made from recycled plastic and sweaters that claim to be climate-positive have become familiar fixtures for fashion brands seeking to engage an increasingly eco-conscious consumer base.

But as the industry has started to lean into demand for more sustainable fashion, it’s also facing increasing pressure to back up its claims. Consumers are becoming more savvy and calling out brands for greenwashing, or failing to operate in a way that matches their marketing. Regulators and advocacy groups are also paying more attention.

The result is a growing market for communications agencies that can help brands credibly navigate

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The Men’s Skin Care Opportunity | BoF Professional, The Business of Beauty, News & Analysis

A bevvy of new skin care brands is betting that men are ready to explore beyond the two-in-one cleanser.

Reyal Performance, which launched in June, brands itself as a high-performance, full-throttle maker of skin care and supplements. The brand Disco started selling men’s skin care in 2019 and raised $5 million in April, investors buying into the claims that its facial cleansing stick and scrub achieve all the buzzwords — vegan, cruelty-free, sustainable and all-natural — men might buy in to. In 2019, Geologie began offering customised skin care based on quiz responses. Music producer and rapper DJ Khaled launched

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