The American beauty industry wouldn’t be what it is today without the influences of Asian beauty. Without imported Korean and Japanese brands like Etude House, Shiseido, and Hera, we wouldn’t have witnessed the rise in popularity surrounding cushion foundations, popsicle-stain-inspired lip tints, and glass-skin primers. But more importantly, we have to give credit to the influential Asian Americans sharing their in-depth knowledge, cultures, and visions through blogs, YouTube, Instagram, and other “democratized” platforms. Over the past few decades, many have grown their influence and popularity through less traditional means, while the mainstream beauty industry (and investors) saw