A bevvy of new skin care brands is betting that men are ready to explore beyond the two-in-one cleanser.
Reyal Performance, which launched in June, brands itself as a high-performance, full-throttle maker of skin care and supplements. The brand Disco started selling men’s skin care in 2019 and raised $5 million in April, investors buying into the claims that its facial cleansing stick and scrub achieve all the buzzwords — vegan, cruelty-free, sustainable and all-natural — men might buy in to. In 2019, Geologie began offering customised skin care based on quiz responses. Music producer and rapper DJ Khaled launched