Gone are the days of solely twenty-something women ruling the modeling world. Don’t believe us? Take a look at the new face of Saie Beauty, 99-year-old Helene Simons. According to People, Simons’s granddaughter and founder of Saie, Laney Crowell, brought her on as the new face of the brand, and the idea came directly from her Instagram followers.
“I actually was very strategic about it,” says Crowell. “I enlisted my dad, my aunts, my cousins, my cousin’s significant others, my husband, I think I even had my daughters—Nanna’s great-grandchildren—try to convince her.”
And, the convincing worked—fast forward to today,