- Charlotte Alden is the founder of jewelry company lottie, which she started after losing her job last year.
- Models and celebrities are already sporting her handmade designs.
- To Insider, Alden gives a behind-the-scenes look at running a jewelry brand as the category heats up.
- See more stories on Insider’s business page.
Charlotte Alden was working as an art specialist at an auction house when COVID-19 reached the US and shuttered roughly 200,000 businesses. She lost her job and struggled to find another, so she bought a bead kit on Amazon and launched her own jewelry company in October.