For a spell, COVID-19 ― and the switch to remote work ― put some unprecedented pressure on the billion-dollar global beauty industry. Cosmetic sales slumped heavily for most of last year ― in fact, sales of all beauty products last August were down 25% compared to six months prior. Lipstick was the hardest hit product, understandably so: A face mask and a heavy matte lip don’t play nicely together.
At the time, 71% of women surveyed by the market research company NPD Beauty said they “wear makeup less often due to COVID-19 lifestyle changes.”
Sara Long, an adjunct history professor